7u99 Privacy Policy — How We Protect Your Personal Data
At 7u99, your privacy is taken seriously. This Privacy Policy sets out exactly what personal data we collect from players in Bangladesh, why we collect it, how we store it, who we share it with, and the rights you hold over your own information.
Six Privacy Principles That Define How 7u99 Handles Your Data
These principles summarise our approach to data privacy. They complement — and do not replace — the full Privacy Policy document below, which every player is encouraged to read in full.
We Collect Only What We Need
7u99 follows a data-minimisation principle. We collect only the personal information that is strictly necessary to provide you with a safe , secure, and compliant betting and casino experience. We do not collect data for its own sake.
We Never Sell Your Data
Your personal information is not a product. 7u99 does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes — full stop. Data shared with partners is strictly for operational purposes only.
Your Data Is Encrypted
All personal data transmitted between your device and the 7u99 platform is protected by 256-bit SSL encryption. Data stored on our servers is subject to strict access controls, encryption at rest, and regular independent security audits.
You Control Your Data
You have the right to access, correct, download, or request deletion of your personal data at any time. 7u99 provides straightforward mechanisms to exercise all data rights — without requiring legal justification for reasonable requests.
We Are Transparent
This Privacy Policy is written in plain English and published openly at https://7u99.io/privacy-policy. We will always notify registered players of material changes to this policy before they take effect, via email or in-platform notification.
We Retain Data Responsibly
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. Once the retention period expires, data is securely deleted or anonymised.
Contents
- 1. Introduction
- 2. Data Controller
- 3. Data We Collect
- 4. How We Collect Data
- 5. How We Use Your Data
- 6. Legal Bases for Processing
- 7. Data Sharing & Disclosure
- 8. Cookies & Tracking
- 9. Data Security
- 10. Data Retention
- 11. Your Rights
- 12. Children & Minors
- 13. Third-Party Links
- 14. Marketing Communications
- 15. Changes to This Policy
- 16. Contact & Complaints
Important Notice: This Privacy Policy explains how 7u99 collects, uses, stores, shares, and protects your personal data when you access or use the 7u99 platform at https://7u99.io. By registering an account or using any part of the 7u99 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with this policy, please do not use the 7u99 platform.
1 Introduction
7u99 is an online casino and sports betting platform operated for players based in Bangladesh. We are committed to protecting the privacy and personal data of every individual who interacts with our platform — whether as a registered player, a visitor browsing our publicly accessible content, or a person who contacts our support team.
This Privacy Policy has been drafted in plain English and is the sole authoritative version of 7u99's data privacy practices. It applies to all personal data collected through the 7u99 website at https://7u99.io, including any mobile-optimised versions of that site. It does not apply to third-party websites or services that may be linked to or accessible from the 7u99 platform — those services maintain their own separate privacy policies.
This policy is written to align with recognised international data privacy principles, including those set out under the General Data Protection Regulation (GDPR) as a benchmark for best practice, even where GDPR does not apply directly. 7u99 believes that every player — regardless of their location — deserves a clear, honest, and accessible explanation of how their data is handled.
2 Data Controller
For the purposes of this Privacy Policy, 7u99 acts as the data controller in respect of all personal data collected through the https://7u99.io platform. As data controller, 7u99 is responsible for determining the purposes for which and the means by which your personal data is processed.
If you have any questions, concerns, or requests regarding the processing of your personal data, you may contact the 7u99 data privacy team directly via email at [email protected]. Please include "Privacy Request" in the subject line of your email so that your query is directed to the appropriate team without delay.
All data privacy requests are handled in Bangladesh Standard Time (BST, UTC+6). 7u99 aims to acknowledge all formal privacy requests within 5 business days and to resolve them fully within 30 calendar days of acknowledgement, in line with the timeframes recommended under international data protection frameworks.
3 Data We Collect
The personal data 7u99 collects can be grouped into the following categories. The specific data points collected will vary depending on the nature of your interaction with the platform.
3.1 Identity & Registration Data
When you create a 7u99 account, we collect the personal information you provide during the registration process. This includes:
- Full legal name
- Date of birth (used to verify that you meet the 21+ age requirement)
- Residential address (including city, district, and postcode)
- Mobile telephone number
- Email address
- Chosen username
3.2 Identity Verification (KYC) Data
To comply with our Know Your Customer (KYC) obligations and to process withdrawal requests, we may collect copies of the following documents:
- Government-issued photo identification (National ID card, passport, or driving licence)
- Proof of residential address (utility bill, bank statement, or official government correspondence)
- Proof of payment method ownership (e.g., screenshot of bKash or Nagad account registered in your name)
- Source of funds documentation, where required by our compliance team
3.3 Financial & Transaction Data
When you make deposits or withdrawals, we collect transactional data including:
- Payment method type (bKash, Nagad, Rocket, Upay, bank card, or bank transfer)
- Transaction amounts in BDT (৳)
- Transaction timestamps and reference numbers
- Payment method identifiers (such as the mobile number associated with your bKash or Nagad account — we do not store full card numbers)
3.4 Gaming & Betting Activity Data
We maintain a full record of your gaming and betting activity on the 7u99 platform, including:
- Games played, bet amounts, and game outcomes
- Sports betting markets, selections, stake amounts, and settlement outcomes
- Bonus usage history and wagering progress
- Session duration and frequency of play
- Responsible gaming tool settings and usage history
3.5 Technical & Device Data
When you access the 7u99 platform, our systems automatically collect certain technical information, including:
- IP address and approximate geographic location (country and city level)
- Device type, operating system, and browser version
- Referring URL and pages visited within the 7u99 platform
- Session identifiers and access timestamps
3.6 Communications Data
If you contact the 7u99 support team via live chat or email, we retain a record of that correspondence, including the content of your messages, the date and time of contact, and the outcome of any support interaction. This data is used for quality assurance, dispute resolution, and compliance purposes.
4 How We Collect Data
7u99 collects personal data through three primary channels:
- Directly from you: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or updating your account profile.
- Automatically through your use of the platform: Technical and device data collected via server logs, session tracking, and cookies when you access the 7u99 website. See Section 8 for full details on cookies and tracking technologies.
- From third-party service providers: Identity verification results from KYC processing partners; fraud risk signals from payment fraud prevention services; and game activity data from certified studio partners (Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, Spribe) in relation to games played on their platforms within the 7u99 interface.
5 How We Use Your Data
7u99 uses the personal data it collects for the following specific purposes. We process your data only for the purposes listed here and do not use it for any purpose that is incompatible with the reason for which it was originally collected.
| Purpose | Data Used |
|---|---|
| Account registration and management | Identity data, contact data |
| Identity verification (KYC) and age verification (21+) | KYC documents, date of birth |
| Processing deposits and withdrawals in BDT | Financial data, payment method identifiers |
| Providing access to casino games and sports betting markets | Account data, gaming activity data |
| Bonus administration and wagering requirement tracking | Gaming activity data, account data |
| Fraud detection, anti-money-laundering monitoring, and security | All data categories as required |
| Responsible gaming monitoring and intervention | Gaming activity data, account settings |
| Customer support and dispute resolution | Communications data, account data |
| Platform performance analytics and improvement | Technical and device data (anonymised or aggregated where possible) |
| Marketing communications (where you have opted in) | Contact data, gaming preferences |
6 Legal Bases for Processing
7u99 processes your personal data only where a valid legal basis exists for doing so. The legal bases we rely on are as follows:
- Contractual necessity: Processing required to fulfil our obligations to you as a registered player — including account management, deposit and withdrawal processing, and providing access to games and betting markets.
- Legitimate interests: Processing carried out for purposes that serve 7u99's legitimate operational interests — including fraud prevention, security monitoring, platform analytics, and responsible gaming oversight — provided those interests are not overridden by your fundamental privacy rights.
- Legal obligation: Processing required to comply with applicable legal and regulatory obligations, including anti-money-laundering requirements, KYC obligations, and record-keeping requirements.
- Consent: Processing carried out only where you have given us your explicit, freely given, informed, and specific consent — including for marketing communications and for the use of non-essential cookies. You may withdraw consent at any time without penalty.
7 Data Sharing & Disclosure
7u99 does not sell, rent, or trade your personal data. We share personal data with third parties only in the following tightly controlled circumstances:
7.1 Service Providers & Operational Partners
We share personal data with a carefully selected group of third-party service providers who assist us in operating the 7u99 platform. These include:
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and card payment networks (Visa, Mastercard) — to facilitate the processing of your deposits and withdrawals in BDT.
- KYC and identity verification partners: Third-party identity verification services used to verify the documents you submit as part of our KYC process.
- Fraud and AML compliance tools: Services that help 7u99 detect and prevent fraudulent activity and money laundering on the platform.
- Game studio partners: Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe — who may receive minimal technical data (such as a pseudonymous player ID) necessary to serve their games within the 7u99 interface.
- Customer support platform providers: Live chat infrastructure providers who host the technology through which you communicate with the 7u99 support team.
- Hosting and infrastructure providers: Cloud infrastructure and server hosting providers on whose systems 7u99 data is stored and processed, subject to strict data processing agreements.
All third-party service providers who process personal data on 7u99's behalf are bound by data processing agreements that require them to handle your data securely, to use it only for the specific purpose authorised by 7u99, and not to share it further without 7u99's written consent.
7.2 Legal Disclosures
7u99 may disclose your personal data to law enforcement agencies, regulatory authorities, courts, or other public bodies where required or permitted to do so by applicable law — for example, in response to a lawful request, a court order, or where disclosure is necessary to protect the rights, property, or safety of 7u99, its players, or third parties.
7.3 Business Transfers
In the event that 7u99 undergoes a merger, acquisition, asset sale, or corporate restructuring, personal data held by 7u99 may be transferred as part of that transaction. If such a transfer occurs, we will notify affected players via email or in-platform notification prior to your data being transferred and becoming subject to a different privacy policy.
8 Cookies & Tracking Technologies
7u99 uses cookies and similar tracking technologies to enable essential platform functionality, to improve your browsing experience, and — where you have consented — to deliver relevant promotional content and to support platform analytics.
8.1 Types of Cookies We Use
- Strictly necessary cookies: These cookies are essential for the 7u99 platform to function. They include session cookies that maintain your login state and security cookies that protect against cross-site request forgery. These cookies cannot be disabled.
- Functional cookies: These cookies remember your preferences — such as your preferred language setting or display options — to provide a more personalised experience. They can be disabled without affecting core platform functionality.
- Analytics cookies: These cookies collect anonymised or aggregated data about how players use the 7u99 platform — such as which pages are visited most frequently and how users navigate between sections. This data is used to improve platform design and content. Analytics cookies require your consent.
- Marketing and preference cookies: These cookies track your activity across your 7u99 sessions to help us understand your game and betting preferences and — where you have opted in to marketing communications — to deliver relevant promotional messages. Marketing cookies require your explicit consent.
8.2 Managing Your Cookie Preferences
You can manage your cookie preferences at any time through your browser settings. Most modern browsers allow you to view, delete, and block cookies from specific websites. Please note that blocking strictly necessary cookies will impair your ability to use the 7u99 platform, as core functionality such as session management depends on them.
For detailed guidance on managing cookies in your specific browser, please refer to your browser's help documentation. Changes to cookie preferences take effect from the point at which you make them and do not apply retroactively to data already collected.
9 Data Security
7u99 takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures designed to protect your data against unauthorised access, loss, alteration, or disclosure.
Our key security measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the 7u99 platform
- Encryption at rest for all sensitive personal data stored on 7u99 servers
- Role-based access controls limiting access to personal data to authorised 7u99 personnel who have a specific operational need to access it
- Multi-factor authentication for all internal staff accounts with access to production data systems
- Regular security audits and penetration testing conducted by independent security professionals
- Intrusion detection and real-time threat monitoring across all production infrastructure
- Secure data backup procedures with encrypted off-site storage
Despite the measures in place, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, 7u99 will notify affected players without undue delay and will take all reasonable steps to contain and remediate the breach as quickly as possible.
Your Role in Security: You play an important part in keeping your 7u99 account secure. Use a strong, unique password, do not share your login credentials with anyone, and contact [email protected] immediately if you suspect any unauthorised access to your account.
10 Data Retention
7u99 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal or regulatory obligations. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & registration data | Duration of account + 5 years after closure | Legal and compliance obligations |
| KYC verification documents | Duration of account + 5 years after closure | Anti-money-laundering requirements |
| Financial transaction records | 7 years from the date of the transaction | Financial record-keeping obligations |
| Gaming & betting activity records | Duration of account + 3 years after closure | Dispute resolution, responsible gaming monitoring |
| Support communications | 3 years from the date of the interaction | Quality assurance, dispute resolution |
| Marketing preference records | Until consent is withdrawn, then deleted within 30 days | Consent management |
| Analytics data (anonymised) | Up to 3 years in aggregated, non-identifiable form | Platform improvement |
Following the expiry of the applicable retention period, personal data is securely deleted from 7u99 systems or irreversibly anonymised such that it can no longer be linked to an identifiable individual. Players who request account closure may also submit a formal data deletion request — see Section 11 for details.
11 Your Rights Over Your Personal Data
7u99 respects your rights over your personal data. The following rights are available to all registered 7u99 players and may be exercised at any time by contacting our support team at [email protected] with the subject line "Data Rights Request":
- Right of Access: You may request a copy of all personal data that 7u99 holds about you, together with information about how that data is being used.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or completed.
- Right to Erasure: In certain circumstances — such as when the data is no longer necessary for the purpose it was collected, or where you withdraw consent — you may request that your personal data be deleted. Note that legal retention obligations (see Section 10) may limit the scope of erasure in some cases.
- Right to Restriction: You may request that 7u99 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of that data is being contested.
- Right to Data Portability: You may request that 7u99 provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service.
- Right to Object: You may object at any time to the processing of your personal data for direct marketing purposes. You may also object to processing carried out on the basis of legitimate interests, though 7u99 may continue processing where compelling legitimate grounds exist.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
7u99 will acknowledge all data rights requests within 5 business days (BST) and will fulfil valid requests within 30 calendar days. In complex cases, this period may be extended by a further 60 days — in which case you will be notified of the extension and the reason for it.
7u99 will not charge a fee for any data rights request unless the request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply or the request may be declined with written explanation.
12 Children & Minors
The 7u99 platform is strictly for adults aged 21 years and above. 7u99 does not knowingly collect personal data from anyone under the age of 21. If we become aware that personal data has been collected from a person who is or was under 21 at the time of registration, we will immediately close the relevant account, delete the personal data collected, and take appropriate action in accordance with our Terms & Conditions.
If you are a parent or guardian and you believe that a minor in your care has registered an account with 7u99 or provided personal data to 7u99 without your knowledge, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.
21+ Platform: 7u99 is an adults-only platform. All players must be aged 21 years or above. Age verification is a mandatory step before any withdrawal can be processed. Gambling should always be a form of entertainment for adults — never a means of income or a way to cope with financial or emotional difficulties.
13 Third-Party Links
The 7u99 platform may contain references to or integrations with third-party service providers — including game studios such as Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe — whose own systems and interfaces may be loaded within the 7u99 platform environment. While 7u99 selects its studio and service partners carefully, each third-party provider operates under its own privacy policy and data practices, for which 7u99 accepts no responsibility.
7u99 does not control the data practices of third-party game studios or external service providers. We recommend that you review the privacy policies of any third-party providers whose services you use — including payment processors such as bKash, Nagad, Rocket, and Upay — as their handling of your data is governed by their own policies, not this one.
The presence of a third-party provider's service within the 7u99 platform does not constitute an endorsement of that provider's privacy practices by 7u99.
14 Marketing Communications
7u99 may, from time to time, send you promotional communications about bonuses, new game launches, sports betting promotions, seasonal offers (such as Eid or Pohela Boishakh specials), and platform updates. We will only send you marketing communications where you have explicitly opted in to receive them during registration or through your account settings.
You may opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link included at the bottom of any marketing email you receive from 7u99
- Updating your communication preferences in your 7u99 account settings
- Contacting our support team at [email protected] and requesting to be removed from marketing communications
Please note that opting out of marketing communications will not affect transactional communications — such as account verification emails, deposit and withdrawal confirmations, and security alerts — which are sent on the basis of contractual necessity and cannot be disabled while your account is active.
7u99 does not send marketing communications via third-party platforms or share your contact information with third-party marketers. All promotional communications originate directly from 7u99 and will reference the 7u99 brand and the [email protected] domain.
15 Changes to This Privacy Policy
7u99 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform operations. The most current version of this Privacy Policy will always be available at https://7u99.io/privacy-policy.
Where a change to this Privacy Policy is material — meaning it significantly affects your rights or the way we process your personal data — 7u99 will notify all registered players via email (to the address registered to your account) and via an in-platform notification, no fewer than 14 days before the updated policy takes effect. Non-material changes (such as corrections of typographical errors or clarifications that do not alter the substance of the policy) may be published without advance notice.
Your continued use of the 7u99 platform after the effective date of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not accept the updated policy, you should cease using the platform and may request account closure and data deletion in accordance with Section 11 of this policy.
The version history of this Privacy Policy is maintained internally by 7u99. The "Last Updated" date displayed at the top of this document reflects the date on which the most recent substantive revision was published.
16 Contact & Complaints
If you have any questions, concerns, or formal complaints regarding this Privacy Policy or 7u99's handling of your personal data, please contact the 7u99 data privacy team using the details below. All privacy-related correspondence should be directed to:
Data Privacy Team — 7u99
Email: [email protected]
Subject Line: Privacy Request or Privacy Complaint
Response Hours: Monday to Sunday, Bangladesh Standard Time (BST, UTC+6)
Acknowledgement Target: Within 5 business days of receipt
7u99 takes all privacy complaints seriously and will investigate every formal complaint thoroughly and impartially. You will receive a written response setting out the outcome of our investigation and any remedial action taken. If you are not satisfied with the outcome of your complaint, you may seek independent advice from a data protection advocacy body or legal counsel in your jurisdiction.
7u99 encourages players to contact us directly in the first instance, as we are committed to resolving privacy concerns promptly and to your satisfaction without the need for formal escalation. Our support team is available 24/7 and is the fastest route to resolving most account and data-related queries.
Your Data Is Safe — Now Enjoy the 7u99 Experience
You now know exactly how 7u99 handles your personal data. Explore Bangladesh's premier online casino and sports betting platform — cricket markets, live casino tables, premium slots, and more — all protected by 256-bit SSL and built for players aged 21 and above.